Concept

Brand Concept

A white dog wearing a red collar and shoes sitting down

Leveraging our manufacturing know-how and technology to do what we can in an era where pets and humans live together

A Miniature Dachshund walking lively while wearing a Doggie Supporter
A person carrying an aluminum stepladder

History

60 Years of History
Walking Alongside "Aluminum Ladders"

Over 60 years since our encounter with "aluminum ladders." Our company has developed its business around the themes of "aluminum," "lifting and lowering," and "safe and secure work."
Throughout our long history, by proactively grasping our customers' needs and responding sincerely, we have improved product quality and production speed, and built trusted relationships with our customers and local communities.

The Start

Encounter with the Pet Business

Our encounter with the "pet business" began when we learned that there are dogs with congenital disorders or weak hind legs that need cart assistance.
At that time, what we saw were custom-made carts for individual dogs, which were generally expensive and took time to deliver, making them unavailable for purchase when immediately needed.

One Old Dog

An Encounter with One Dog
Became a Turning Point

While our development team was exploring the commercialization of a dog assistance cart, we encountered a dog and its family.
Facing their beloved dog whose hind legs were gradually failing, compounded by the weakness of old age, the family shared their heartfelt thoughts: "This dog doesn't have much time left."

A senior dog lying down on a bed

Caring For Dogs

To Answer
"I Want to Do Something, Right Now"

Could we also do something by leveraging our manufacturing know-how and technology?
With that sentiment, we developed the "Doggy Supporter" dog assistance cart in 2017.
This "Doggy Supporter" is a ready-made product designed based on animal ergonomics under the supervision of veterinarians, accommodating individual differences in dog breeds and ages.
Our primary purpose is to support owners who "want to do something right now!" for their beloved dogs who are finding it difficult to go for walks, and the beloved dogs who "originally love going for walks!".

A puppy lying on its stomach and looking up

A Future Where Pets and People
Can Live with Smiles

Later, through the Doggy Supporter, we learned that dogs can develop problems with their legs and hips and need care,
so we developed Pawtect, a dog shoe made from the same material as the non-slip feet on our ladders and stepladders,
and launched the PETs ADVANCE brand.
In a world where living with pets is part of everyday life, we hope to bring smiles to as many people and pets as possible,
and we will keep developing and proposing new products.

For Contract

For Corporate Clients

PETs ADVANCE products are used across the pet industry: dog shoes and other goods at pet shops, pet salons, and home improvement stores nationwide; care products such as the Doggy Supporter at veterinary clinics; and home environment products such as the Doggy Fence at pet-related facilities. We also welcome inquiries about overseas sales and OEM.
For business inquiries about carrying PETs ADVANCE products, OEM, and more, please feel free to contact us using the form below. A member of our team will get back to you.

Showroom and
Rental POP-UP Space
Information

mimi studio

Idea Midosuji Building 1F, 2F, 4-1-1 Minamikyuhojicho, Chuo-ku, Osaka-shi, Osaka

Website: https://www.mimi-studio.jp/

When it isn't being used for pop-up events, this is a showroom where you can see PETs ADVANCE pet products, including dog shoes and socks. We hold dog shoe fitting events from time to time.